The Change Initiative aims to provide sustainable solutions to its customers be it in terms of household products, appliances or buildings. Reducing Carbon Footprints and contributing in making the world a better place to live in is something that TCI looks forward to in each and every project without losing out on the style front. Putting it in a nutshell, TCI is the world’s very first mall where each and everything sold is completely organic.
Taking a cue from this very thought process, we at eQuinoxx were greatly inspired and wanted to create art that combined our creativity with their values. Here are some of the exquisite piece of art that we produced by collaborating with their team.
They had this huge wall in their vicinity and we thought why not convert it into the focal point of the property? With this vision in mind and in-sync with the ideologies of TCI, we brainstormed to give them a unique and unforeseen wall art that was a tribute to one of the greatest innovators the world has ever seen – Steve Jobs.
We created this huge masterpiece entirely out of electronic waste to give it a form of the Apple founder, who incorporated creativity and aesthetics into electronics in a path breaking way. Look at the art closely and you will find all sorts of familiar electronic gadgets (such as CD, AC vents, Laptop bags, Vacuum cleaners, remote controls, keyboards et al) that we procured from numerous sources in the Dubai and put all our efforts to create this signature piece.
By using hundreds of such commonly found electronic materials and infusing the ‘Reduce, Reuse and Recycle’ thought process, we could deliver this marvel in record time. We literally made the empty wall come alive with this piece that is one of its kind in the whole world. We hope that the wall art continues to inspire the future ‘Steve Jobs’!